Are you using Pinterest to promote your brand? If you are, you’re tapping into over 250 million monthly active users. But are you certain that this image based social media powerhouse it’s helping to drive more traffic and profit?
Are you looking for ways to increase traffic to your site and help you generate more revenue? These five tips will help you generate more profit from this popular site.
1: Set SMART Goals
Set specific, measurable, achievable, relevant, and time-limited goals. Start by figuring out what you want to achieve and when you want to achieve it.
For instance, do you want to increase your followers to 200 by the end of the quarter? Or do you want your Pinterest ad to generate at least 100 downloads by the end of the month? Being specific gives you a goal to achieve, and it helps you to focus on using the right Pinterest marketing tools. Also, it makes it easier to track your success.
Remember, if you pin too little, people will lose interest in you. And, if you pin too much, you risk overwhelming your audience and they’re likely to unfollow you. Pin at least 10-12 pins per day to appear frequently in your follower’s search results and feeds.
Also, consider the time of day you’re pinning. The peak time is between 8 and 11pm on weekends. These are great times to put out your pins and tweak later depending on the insights on Pinterest marketing tools.
Don’t stop your promotion at Pinterest. Promote your pins on other social media platforms to generate traffic and increase followers.
Re-pin others’ pins to gain an audience and generate more revenue. Pinterest is a social platform, so one of the best ways to get people to re-pin your pins is by being active. Pin others pins, especially those with a target audience similar to yours. They’ll notice you and even follow your boards.
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5: Create Contests and Sell Your Own Products
Do you want to sell your products on Pinterest? Then, create contests. These are popular and they’ll help you earn money.
Most businesses use contests to get people to engage with their brand. So if you do them properly, you’ll trigger people to think about and talk about your brand. But be aware that contests can also make people add pins they aren’t interested in. Sometimes pins from contests can feel irrelevant and spammy if they are done wrong.
Pinterest has become a major player in the social media universe. With over 250 million active monthly users, Google is paying more attention to Pinterest, which means you can boost your search engine rankings and enjoy free, targeted traffic by hopping on board this social media super-brand.