Your blog’s “About Me” page should not be overlooked. It’s an essential tool to establish who you are as a blogger and help readers understand what your blog is about.
Simply listing your name and contact information is not enough. You need to “sell” the reader on you and your blog on your “About Me” page, and show to your readers you’re not only an expert in your blog’s topic but your blog is also the place for people to find information about your topic on the web.
What an “About Me” Page Should Say
Following are the three most important elements to include on your “About Me” page:
Why are you, specifically, the best person that should be writing about this?
Write about what you’ve done in the past that qualifies you to write about your blog’s topic. Include information regarding past topics and how and why those opportunities led you to where you are.
This is also a great place to list or describe your passion for the topic so that your readers can understand that if they return to your blog, they’ll get the best content for their time.
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LINKS TO OTHER CONTENT
Self-promotion is critical to your success as a blogger. Use your “About Me” blog page to show your other content that exists on other websites or in books, magazines, etc.
You can even include content that you like but that you didn’t write. The “About Me” page can be used in this way to show your readers what you’re interested in or what you “approve” of in relation to your own blog content.
For example, if your blog is about healthy recipes you can cook at home, use the “About Me” page to link out to your favorite health food stores, dietary advice pages, exercise routines, or even use affiliate links to earn some extra money on your blog as your visitors leave to read related content.
An added bonus when you do this is that your readers will see that you care about the topic so much that you’re willing to lead them to related content where they can benefit, and not just keep them there on your website.
YOUR CONTACT INFORMATION
It’s vital to include some form of contact information so that interested readers can ask questions or reach out to you for other business opportunities (which happens often in the blogosphere).
It’s a good idea to put as many contact sources here as you can. Maybe you want to include a built-in form that users can utilize to email you without having to use their own email client. Or maybe you prefer to be reached through Facebook, Twitter, or some other social website.
No matter how you decide to do it, the contact information needs to include accurate information and always be easily available so that users can reach out to you whenever they like.
More Information on the “About Me” Page
Make sure your blog’s “About Me” page is easy to find not just on your blog’s homepage, but on every page on your blog. You might even use the “About Me” page as a go-to for all terms related to reaching out to you or reading more about who you are and what you do.
For example, some blogs use phrases like “contact me,” “email me,” “more information,” or “reach out to me” throughout their blog that links to their one “About Me” page that includes all of this information. This puts the link everywhere on the website in addition to including it in a menu, footer, or sidebar.
Anyone can write a blog, but readers look for bloggers whose writing style they enjoy or bloggers who have the appropriate level of experience to write on a specific topic. Tell your readers why they can feel confident listening to what you have to say, and let them know you’re accessible to them and value them, and your reader loyalty will get a welcome boost.